First generation fertility products were largely cycle tracking related and feminized in their naming. Today, fertility care has grown in breadth and depth. We knew early on that fertility was a human healthcare issue — not just a women’s health issue. Carrot is easy to say, easy to recognize, and we’re continuing to build a brand around the name that invites all people to engage in healthy, lifelong fertility care. When your employer offers Carrot as a benefit, there are ways for you to engage regardless of age, sex, sexual orientation, gender identity, or marital status.